{"product_id":"1966-501-original-selvedge-men-s-jeans","title":"1966 501® Original Selvedge Men's Jeans","description":"\u003cp\u003eBack in 1937, we began covering the back pocket rivets in an attempt to address complaints of rivets scratching furniture. But those copper rivets were tougher than they looked, and after a few years of hard wear, would break through the denim and proceed onto furniture. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eLuckily for couches everywhere, by 1966, technology had caught up and the back pocket rivets were replaced with bar tacks. This small change maintained the jean’s notorious durability, while finally solving the decades-long furniture-scratching issue.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003eThis particular style of 501® jeans—with its bar tacks and a Big “E” Red Tab™—only existed from 1966 to 1971. Now, we're bringing it back with these 1966 501® Jeans—with unique features that make it stand out in our long, storied history.\u003c\/p\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eA reproduction of a pair of ultra-rare 501® jeans that were only produced from 1966 to 1971—until now\u003c\/li\u003e\n\u003cli\u003eMade with both bar tacks and a  Big “E” Red Tab™\u003c\/li\u003e\n\u003cli\u003eBartack stitches are made to enforce the jean and preserved the garment's renowned durability\u003c\/li\u003e\n\u003cli\u003eWe worked with a Japanese artisan mill to recreate vintage Levi’s® selvedge denim\u003c\/li\u003e\n\u003cli\u003eDouble-needle arcuate stitching\u003c\/li\u003e\n\u003cli\u003eWe made this garment with organically grown cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"levi","offers":[{"title":"Dark Indigo Organic - Dark Wash \/ 28 \/ 30.0","offer_id":62314821845362,"sku":"66501014602830","price":88.5,"currency_code":"USD","in_stock":true},{"title":"Dark Indigo Organic - 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